Capture the Impact: Frequently Asked Questions

How Is Capture the Impact Different From Other Kinds Of Measurement?

It is different in many ways. We all want to measure impact. And we do it in many valuable ways: people served, customer satisfaction surveys, pre- and post analysis. But it’s hard to capture an accurate picture of how people have changed, what they have really learned and what they actually do differently after an investment in change. Yet when organizations invest in critical change programs, that’s just what they need.

What Kind of Benefits Can We Get From Video?

First, the process of interviewing in the video enables an organization to see the real impact of a change initiative, a learning program, a leader's journey, or a team's growth. It gets at the essence of what's really important in powerful, personal ways.

Second, watching a video can make that impact come alive for people in ways that presentations and text often can’t. So a powerful change or vision or experience can be shared on an emotional level by employees, board members, funders or any constituents.

How Are Your Interviews Unique?

I am interested in helping individuals and organizations discover and build upon their distinctive strengths so they can thrive. I create a strong, personal connection that encourages reflection and candor. This way we uncover learning, change, and impact in the context of the organization’s strategy and compelling challenges.

You say we discover insights that we wouldn’t get in any other way. What do you mean?

When an attentive listener asks us a provocative question in a respectful way a world can open up. I work in a way that encourages people to realize and articulate tacit knowledge and insights. In the film, “Pull Up Three Chairs,” doctors and nurses discover through the interview process how they have changed after on a one-month learning program. Those who watch their discoveries learn what’s been most effective in the program.

We Already Have A Video With Our Leaders Talking About Our Company. What’s Different Here?

Leaders’ perspective, wisdom and vision are rare resources that need to be showcased. We look at the leader’s journey to understand important challenges they have faced, their changing perspectives, what skills they have needed and what they think the organization will need in the future.

Is What You Are Doing Connected To Knowledge Management?

Yes. As Tojo Thatchenkery said in his book Leveraging Knowledge Management for Strategic Change, ”A key aspect of knowledge management is finding ways to apprehend the tacit knowledge of long-time employees, customers, clients or other stakeholders.” The beauty of video is that once knowledge is elicited and distilled it can be shared for maximum value. This way we can improve our strategic decisions and inspire others to learn from and emulate good practice.

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